THE IDEA OF URGULL
The name Urgull, in its Gascon origin, means ‘pride’.
Being proud of who you are and where you come from is a deeply rewarding and meaningful experience. To be the best version of yourself, you first have to connect with your essence, who you are and your purpose in life.
Being proud of who you are means accepting yourself in all your facets, your achievements, challenges, talents, and also imperfections. It is embracing your uniqueness and recognising the intrinsic value you possess as an individual. All people should give themselves the privilege of walking through the world with confidence and self-esteem, as this is the first step to improving day by day.
We want this reflection to serve as a reminder of your worth as an individual and the importance of not forgetting your roots in your personal development. Be proud of who you are.
OUR CREDO
Perspective, commitment and gratitude are three fundamental pillars that guide and shape the way we act. Each of these elements plays a crucial role in how we strive to be better, face challenges, and relate to our environment.
Perspective
Perspective means having a healthy internal dialogue. Sometimes, it is good to take a step back and reflect in order to see the bigger picture. These positive or negative thoughts can either push or hold us back, as how we act is fully dependent on our thoughts.
Success is first and foremost a mental battle.
Commitment
Commitment is about devoting time, energy and passion to what we set ourselves out to achieve. It drives us to excel, to grow as individuals and to pursue our goals with determination. This way, we set a clear direction for our actions.
True contentment comes from faithfulness to a worthwhile purpose.
Gratitude
Gratitude allows us to see beauty in the most ordinary moments. Usually, we forget to appreciate the things around us as we take them for granted. It is our choice to focus on the good things, the people and experiences that enrich our existence. If you are not happy with what you have, you will not be happy with what you will get either.
Contentment or dissatisfaction begins with gratitude.
ROOTS IN SPORT
At Urgull we are proud to take the first step in creating a culture and community that shares the idea that sport, and the many facets found within it, have the power to change us for the better. Our ambition for the Club is to broaden our reach, and we hope that this journey of knowledge and experience will allow us to learn, adapt and expand our horizons.
As a company, the road will be long and arduous. But we have the confidence to stick to our credo and pursue our strategy with intention and purpose. Whenever you are reading this, be ambitious, be strong and, like the Club's philosophy, whatever you do, do it with determination and grace.
CORPORATE SOCIAL RESPONSIBILITY
Our commitment lies in eco-sustainability, reflected in our choice to produce only in regions that prioritise both the well-being of workers and the environment.
We carefully choose the materials used in our products so that all our garments are sustainable. Attention to detail, meticulous cutting and sewing, and hand-selection of the finest fabrics reaffirm our commitment to the longevity of our garments.
THE IDEA OF URGULL
The name Urgull, in its Gascon origin, means ‘pride’.
Being proud of who you are and where you come from is a deeply rewarding and meaningful experience. To be the best version of yourself, you first have to connect with your essence, who you are and your purpose in life.
Being proud of who you are means accepting yourself in all your facets, your achievements, challenges, talents, and also imperfections. It is embracing your uniqueness and recognising the intrinsic value you possess as an individual. All people should give themselves the privilege of walking through the world with confidence and self-esteem, as this is the first step to improving day by day.
We want this reflection to serve as a reminder of your worth as an individual and the importance of not forgetting your roots in your personal development. Be proud of who you are.
OUR CREDO
Perspective, commitment and gratitude are three fundamental pillars that guide and shape the way we act. Each of these elements plays a crucial role in how we strive to be better, face challenges, and relate to our environment.
Perspective
Perspective means having a healthy internal dialogue. Sometimes, it is good to take a step back and reflect in order to see the bigger picture. These positive or negative thoughts can either push or hold us back, as how we act is fully dependent on our thoughts.
Success is first and foremost a mental battle.
Commitment
Commitment is about devoting time, energy and passion to what we set ourselves out to achieve. It drives us to excel, to grow as individuals and to pursue our goals with determination. This way, we set a clear direction for our actions.
True contentment comes from faithfulness to a worthwhile purpose.
Gratitude
Gratitude allows us to see beauty in the most ordinary moments. Usually, we forget to appreciate the things around us as we take them for granted. It is our choice to focus on the good things, the people and experiences that enrich our existence. If you are not happy with what you have, you will not be happy with what you will get either.
Contentment or dissatisfaction begins with gratitude.
ROOTS IN SPORT
At Urgull we are proud to take the first step in creating a culture and community that shares the idea that sport, and the many facets found within it, have the power to change us for the better. Our ambition for the Club is to broaden our reach, and we hope that this journey of knowledge and experience will allow us to learn, adapt and expand our horizons.
As a company, the road will be long and arduous. But we have the confidence to stick to our credo and pursue our strategy with intention and purpose. Whenever you are reading this, be ambitious, be strong and, like the Club's philosophy, whatever you do, do it with determination and grace.
CORPORATE SOCIAL RESPONSIBILITY
Our commitment lies in eco-sustainability, reflected in our choice to produce only in regions that prioritise both the well-being of workers and the environment.
We carefully choose the materials used in our products so that all our garments are sustainable. Attention to detail, meticulous cutting and sewing, and hand-selection of the finest fabrics reaffirm our commitment to the longevity of our garments.
